As VProA Founder Ron Albright has learned, success boils down to razor focus on activities responsible for creating value, optimizing tasks which don’t, then balancing one versus the by effectively allocating scarce resources. Opportunities for success have never been greater!


A common success factor for all is the degree to which scarce resources are focused on executing value propositions. Today’s competitive markets make it increasingly difficult to maintain an efficient resource balance, while remaining focused on value creation. Large, well-funded organizations have kept pace by investing in the latest productivity enhancing technologies and business processes. Many smaller businesses have been forced to get by with what they have, risking long term sustainability. VProA’s business model is designed to help smaller organizations achieve better returns on their scarce resources.

Leveraging practical experience, cloud computing technology and best practice business processes, we’ve created a cost-effective virtual services delivery platform, where our staff provide professional support more efficiently. Whether individual staff or a team, our professionals are committed to client specific requirements, as needed. Our unique offering is designed to… reduce client support cost…free up scarce resources…improve productivity…increase focus on value creation. Simply, we assist clients do what they do best, by helping with the things they do least.

The basic elements our engagements focus on:

Value Drivers

Examination of the tasks and activities responsible for value creation. This is a simple discussion around client products and services, and the core resources required for maximum performance. This is where client focused attention is needed most.

Things which directly create and drive value include:

• Production of Goods & Services
• Maintaining Operating Effectiveness
• Optimization Operating Effectiveness
• Growth
• Management

Support Drivers

It’s important to understand non-core activities which support value creation. These are generally business administration related activities which don’t directly contribute to value creation. This is where VProA’s Professional Services help to reduce support costs, which will free up client resources.

Things which support driving and creating value:

• Office Admin & Coordination
• Human Resources
• Finance & Accounting
• Information Technology & Data Management
• Procurement

Resource Utilization

We use Utilization Metrics to understand the percent of time that core staff focus on creating value versus working on support activities better handled by others. The graph on the right shows an 80 – 20% split in Resource Utilization. Helping further improve on this metric is what we at VProA do.